Founded in 1970 by Chairman Jay Martin, The Juice Plus+ Company has grown from a small, direct-sales company into a highly successful, privately held health and wellness company operating in more than 20 countries today.

Our turning point toward a health and wellness focus occurred in 1993 when we introduced Juice Plus+ Fruit and Vegetable Blend capsules. Even at that time, a growing body of scientific evidence was demonstrating that eating a wide variety of fruits and vegetables is essential to a healthy diet and lifestyle. Juice Plus+ responded to that need with a simple and convenient product to help people bridge the gap between what they should eat, and what they actually do eat, every day.